Advertising rules

Version 2.3 of the Advertising Rules is now available for download.

  • Advertising Rules v 2.3 (2008-11-01 – present)
    220 pages, 7.5MB
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You can also download the individual sections below.

  • Intro: Introduction and Definitions
    pages 1-12, 180KB
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  • Chapter 1: Interactive Television Programs, Promotional Competitions, Television Informercials, & Game-Shows
    pages 13-61, 4.6MB
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  • Chapter 2: Television & Cinema Advertisements
    pages 62-104, 4.6MB
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  • Chapter 3: Radio
    pages 105-109, 124KB
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  • Chapter 4: Newspaper Advertising
    page 110-136, 1.4MB
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  • Chapter 5: Magazines
    pages 137-161, 1.6MB
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  • Chapter 6: Content Booklets
    pages 162-187, 1.4MB
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  • Chapter 7: Outdoor Media
    pages 188-191, 252KB
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  • Chapter 8: Below the Line Marketing & Promotional Material
    pages 192-194, 256KB
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  • Chapter 9: Internet Web Sites
    pages 195-215, 212KB
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  • Chapter 10: Email Offers
    page 216-217, 120KB
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  • Chapter 11: SMS & MMS offers
    pages 217-219, 120KB
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  • Chapter 12: Subscription Service Reminder Messages
    pages 220-221, 116KB
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Alternatively, the full document, and all sections in one compressed document.

  • Advertising Rules v 2.3 (2008-11-01 – present)
    Full document and by chapter, 22MB
    Download PDF

Older versions of the Advertising Rules can be downloaded from the archive page.