Pay Serious Attention To What Apps are Asking You To Do

Interview with The Sowetan Newspaper

Consumer data is big business.

From consumer behaviour to predictive analytics, companies capture, store, and analyse large amounts of data on their consumers on a daily basis.

Some companies have even built an entire business model around consumer data, whether they’re companies selling personal information to a third party or creating targeted ads.

The question now is – what consumer data is being collected, how it is collected and why is it being collected?

Londiwe Dlomo from the Sowetan Newspaper interviews Ilonka Badenhorst from the Wireless Application Service Providers’ Association to discuss everything mobile, including consumer data.

Full article available here: Be vigilant against solicitation for personal data – Sowetan_2021.02.09 (PDF)