Haneet Arora

Haneet AroraBiography:
My name is Haneet Arora, and I am a Telecom professional working in the Mobile Value-added space with more than 17+ years of experience in handling Service delivery, Content monetization, SDP platforms, Business development, P&L and Account management.

I have graduated from the Mumbai University in the field of commerce and have completed my Post grad in Human recourses and have a Six Sigma Black belt as well.

I’ve worked with Vodafone for 7+ years in M-VAS space where I started off handling quality control , content management for VAS and eventually handling business where I could work directly with the Group level colleagues.

I am currently the Co-Owner of Adx Digital a Singapore based company which is also a full member of WASPA. Being connected with Technology since the very beginning of my career, I truly believed the fact that unless Technology is delivered in its simplest form as an application to the end user, its acceptability goes for a toss. Hence as a product enthusiast my endeavor has always been to make sure that the end user profiling is truly kept in mind while designing any service/product for greater uptake.

Motivation for wanting to serve on the Board

With a fervent passion for the dynamic intersection of technology and ethical business practices, I am enthusiastic about the prospect of contributing to the mission of WASPA South Africa. My journey in the realm of mobile applications and services has instilled in me a deep appreciation for the pivotal role played by organizations like WASPA in fostering responsible and regulated industry growth.

My academic background, coupled with hands-on experiences in the Telco sector (7+ years working with Vodafone) has equipped me with a comprehensive understanding of the nuances within the mobile ecosystem. I recognize the significance of upholding ethical standards and ensuring a fair and transparent environment for both consumers and service providers.

WASPA’s commitment to maintaining a high standard of professionalism through its detailed Code of Conduct aligns seamlessly with my values. I am eager to engage with the Association’s framework, leveraging my expertise to contribute to the continued success of its regulatory initiatives. The well-established formal complaints process also resonates with my belief in fostering accountability and resolving issues efficiently, reflecting positively on the industry as a whole.

In joining WASPA Board, I am eager to collaborate with like-minded professionals, leveraging our collective knowledge and skills to navigate the evolving landscape of mobile applications and services responsibly. I look forward to the opportunity to contribute to the Association’s objectives, promoting a thriving and ethical mobile industry in South Africa.