Mmabotho Sehube

 

Mabz is a business development leader with a knack for driving growth and innovation, especially in mobile tech, digital services, and partnerships across Africa. As the Business Development Manager at Gameloft, she’s all about building strong relationships with mobile network operators and digital platforms to boost user engagement and revenue.

With over 10 years in telecom, fintech, IT, and digital marketing, she’s led high-impact projects, managed multi-million-rand portfolios, and navigated tricky regulatory environments. Her expertise in business development and client success has made her a go-to for market expansion, and she’s always pushing for sustainable, ethical growth in Africa’s mobile and digital spaces.

Passionate about transforming the industry and protecting consumers, Mabz is dedicated to promoting best practices, ensuring compliance, and making sure that innovation stays in line with regulatory standards. Her deep knowledge of data management, revenue optimization, and stakeholder engagement makes her a valuable ally to WASPA’s mission of shaping a fair, transparent, and thriving mobile industry.

Motivation
I’m excited about the chance to serve on the Board because I’m passionate about driving change through collaboration and strategic leadership. With my diverse background across business development, mobile technology, telecom, fintech, and digital marketing in Africa, I bring a unique point of view to the table. My experience in different sectors has given me a holistic understanding of how various parts of the ecosystem can work together for sustainable growth.

Being young is also an advantage—I see it as an opportunity to bring fresh ideas and a forward-thinking approach to the table, helping us stay ahead of the curve. I’m all about innovation, but I believe it should always be rooted in ethical practices and consumer protection. Serving on the Board would allow me to use my skills in revenue optimization, stakeholder engagement, and market expansion to help shape an industry that’s transparent, fair, and thriving.

I’m excited by the opportunities ahead for the industry, and I’m ready to contribute my energy, passion, and unique perspective to help drive it forward.