Anzelle is a business development, regulatory and compliance expert specialising in direct carrier billing, mobile money, (mobile) content subscription services and digital advertising, and an Attorney of the High Court of the Republic of South Africa. As Head of Strategy at the World Telemedia group of companies, she leads the development and execution of the organisation’s commercial- and growth strategies.
Having led the Mobile Ecosystem Forum’s DCB, Content & Advertising Program from April 2024 to June 2025, Anzelle supported MEF members and related stakeholders ranging from MNO’s and regulators to digital content providers and payment gateways in the advancement and safeguarding of the industry. She headed up MEF’s stake in the strategic direction and delivery of the annual Global Carrier Billing and Mobile Payments Summit. Throughout her career, she has excelled at establishing and nurturing C-level partner relationships in the telecoms industry and successfully navigated complex commercial and regulatory landscapes.
After practicing law as an Attorney in Johannesburg, her journey in Telecoms started in 2012 first as Legal- and Compliance Officer for Oxygen8 Communications, a payment service provider, and later as Product Marketing Manager: Premium- and Subscription Services. In 2016 she joined award-winning digital content provider, Sam Media, where she was appointed as Business Development Director: Africa, based in Amsterdam.
Anzelle serves on the Board of the South African regulatory body for Digital Content Services and Mobile Payments, WASPA, and is Supervisory Board Member to the Mobile Services self-regulator of The Netherlands: Stichting Gedragscode Mobiele Diensten. She champions the uptake of Direct Carrier Billing as go-to payment method for digital content.