With over 25 years’ experience, James is a result orientated, commercially astute management professional with demonstrated success, leading global businesses and delivering projects by bringing together diverse cross functional teams
Having started his career in PR, followed by Commercial Marketing roles with Formula 1 and Football (both the English Premier League and Portuguese Primeira Liga) James spent the last 23 years in the telecoms/mobile digital industry working in fields covering TV, Casino’s, Sportsbook and for the past 13 years in the digital content OTT Sector where he sits on the Global Group Board and serve as Chief Executive for the groups African and Middle Eastern subsidiaries with responsibility for rolling out the OTT services across the territories.
As a long-standing liaison to numerous regulatory bodies covering 5 continents, James has been on the board of the South African VAS regulatory association, WASPA since 2013. He also served on the EMEA Board from 2014 – 2018 at the Mobile Ecosystem Forum (MEF), a global trade body and chaired the African Steering Committee which drove their strategic focus within the region.
Outside of the industry, James sits on the boards to various differing business entities and from 2021 -2023 served on the board and held the position of Chairman at his local Golf Club.