Mmabotho Sehube is a business development leader with over a decade of experience driving innovation and sustainable growth across mobile technology, digital services, and strategic partnerships throughout Africa. As Business Development Manager at Gameloft, she leads commercial efforts across English-speaking Africa, working closely with mobile network operators and digital platforms to boost user engagement and revenue.
Her professional background spans architecture, telecommunications, Fintech, IT, and digital marketing, where she has managed multi-million-rand portfolios, led high-impact projects, and engaged directly with regulatory and operational challenges. This diverse industry exposure gives her a holistic understanding of the mobile and digital landscape, positioning her as a key voice in helping shape policies that are both future-focused and grounded in practical realities.
Mmabotho is passionate about shaping a mobile industry that is transparent, ethical, and resilient. She brings a forward-thinking perspective to emerging challenges such as AI regulation, data governance, and consumer protection. As both a strategist and a consumer, she is deeply committed to ensuring that innovation serves user needs without compromising integrity or safety.
Serving on the WASPA Board allows her to contribute meaningfully to industry transformation using her strengths in stakeholder engagement, revenue optimization, and market expansion to help guide the sector toward inclusive and collaborative progress. She views her role not just as a seat at the table, but as an opportunity to amplify new ideas, represent diverse voices, and help future-proof the digital ecosystem across Africa.