Jon Hoehler elected as Treasurer on the WASPA Board

Published on: 21st July 2021

Having started his career in mobile telecoms in 2004, Jon Hoehler is now the newly elected Treasurer of WASPA. His focus will be to provide strategic and financial guidance to help build on the strong financial structures already in place at WASPA and ensure the Association continues to meet its fiduciary commitments.

“I have been fortunate to be a participant in the rapid communications and connectivity shift that GSM mobile technology has afforded the continent and this role allows me to continue to work to make a difference in the space,” says Hoehler. “This is a mobile and digital first market – and yes, while each market, across Africa is different – at the center is always subscribers and consumers and their demand for services that are not only affordable but deliver value.”

During his time in the industry Hoehler has worked with numerous mobile operators, including several strategic partners and technology vendors across the African continent. Beyond his new role at WASPA, he is also the Senior Business Executive for Africa at Avatar World Group (AWG), which trades as Joker Mobile in South Africa.

“I believe that WASPA delivers well managed guidelines for partners to grow in this eco-system, but its role is to ensure a fair industry, for all, moving forward. Consumers aren’t always aware of what they are subscribing to or ‘opting-in’ to and that is why the checks and balances that WASPA bring, is needed.”

Having qualified with a Bachelor’s degree in Marketing, Jon started his career almost at the inception of the WASP industry in South Africa. “Having witnessed the industry’s growth, from inception, I believe that I can bring a unique perspective, on issues and regulations, to WASPA and the broader industry, and I hope to play a meaningful role in supporting the continued growth of this eco-system,” concludes Hoehler.