Nominated
EXCELLENCE AWARD: INNOVATION
Clickatell is a global leader in mobile messaging. Clickatell’s Chat Commerce Platform sits at the intersection of mobile messaging (CPaaS, CCaaS) and commerce (Digital Payments) and allows brands to deliver rich conversational interactions on the largest messaging apps in the world including SMS and WhatsApp, as well as the USSD channel. The Central Bank of Nigeria collaborated with Clickatell to deliver its eNaira Central Bank Digital Currency (CBDC) as part of the country’s drive to make basic banking accessible to all Nigerians, ultimately driving financial inclusion. The solution uses a USSD short code that allows non-banked Nigerians, many of whom do not have a bank account or even a smartphone, to access cashless banking services. A short code is used to create an eNaira wallet. Once this is done, they can easily check balances and transfer funds, as well as safely buy airtime or data for themselves or friends and family. Safeguarding their wallets is also easy on the channel and users can check and update their information, change and reset their pin, or even block the wallet if necessary. Digital currencies provide measurable customer benefits including lower costs and a simple user experience and adding new innovative features over time will definitely attract more customers.
Clickatell believes every single person has the right to a modern, connected world and what it has set out to do is make sure people can communicate and transact with brands no matter where they are. This includes mobile-always consumers in Nigeria that want to get things done easier and better using the USSD channel. Clickatell is bridging the gap between the Central Bank of Nigeria and consumers, making the modern, connected world accessible for Nigerians using feature phones. There is no doubt that the Central Bank of Nigeria has set the benchmark when it comes to financial inclusion in Africa, and Clickatell is pleased to be part of that journey.
https://www.clickatell.com/products/ussd/
https://www.clickatell.com/press-center/clickatell-helps-nigerians-access-enaira-services/